Apple news, analysis and opinion, plus general tech news | Cult of Mac

Apple’s cheaper AR headset could arrive in 2025


Apple VR/AR headset takes big step toward production
Wait until 2025 if you want don't want to spend a bomb on Apple's AR headset.
Concept: Martin Hajek/Computer Bild

Apple’s second-generation AR headset could debut in 2025 with a more affordable price tag. The company seemingly plans to launch two different variants of the headset to target consumers with different budgets.

Apple’s first-generation mixed reality headset is currently expected to launch in the first half of 2023.

Today in Apple history: App Store opens its virtual doors


App Store
What was the first app you ever downloaded?
Photo: Graham Bower/Cult of Mac

July 10: Today in Apple history: Apple launches the iPhone App Store July 10, 2008: Apple launches the App Store, an online hub that lets iPhone owners browse and download apps made by third-party developers.

Transforming the iPhone from a locked-down platform to a generative one, the App Store means that every iPhone user can have his or her own “killer app” depending on the software they want — from social networking to composing music to playing games.

One of the most significant launches in Apple history, the App Store opens up a whole new revenue stream for Cupertino. It’s hard to believe that Steve Jobs was originally dead-set against it!

Today in Apple history: Apple reclaims top spot in education


On this day in 1998, the world says
The easy-to-use iMac spurred Apple's return to dominance in schools.
Photo: Apple

July 9: Today in Apple history: Apple reclaims top spot in education July 9, 2001: Apple is named the No. 1 computer manufacturer in the education market, with twice as many machines in schools as runner-up Dell Computer.

It’s a big turnaround from a couple years earlier, when Dell overtook Apple and Steve Jobs was accused of abandoning this important market.

My, what a big screen your ‘rugged’ Apple Watch has [The CultCast]


The CultCast: What, exactly, will the rumored rugged Apple Watch look like?
What, exactly, will the rumored rugged Apple Watch look like?
Image: Graham Bower/Cult of Mac

This week on Cult of Mac’s podcast: This could be the year Apple Watch goes large … and rugged … and maybe long. Like, long enough to track the kind of intense, multi-hour workouts that “extreme sports athletes” engage in.

So the question is, what will this beefier (and pricier) Apple Watch look like? We can’t help letting our imaginations run a little wild.

Also on The CultCast:

  • iOS 16 features that will keep us all waiting.
  • Apple’s new Lockdown Mode sounds super-serious.
  • The White House honors Steve Jobs with the Presidential Medal of Freedom.
  • The dreaded pukerang!

Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video livestream, embedded below.

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New magnetic sleeve is a perfect fit for M2 MacBook Air


Get the optional strap and the sleeve becomes a shoulder bag.
Get the optional strap and the sleeve becomes a shoulder bag.
Photo: WaterField Designs

Got a new 13-inch M2 MacBook Air in need of some stylish protection? WaterField Designs just unveiled its new Magnetic Laptop Sleeve. It’s custom-fitted to that ultralight laptop.

The sleeve, made of waxed canvas in four color choices, offers serious protection, too.

And if you preorder one soon enough, you can get special early-bird gift. See below.

Apple keeps up with rush of M2 MacBook Air preorders


Apple keeps up with rush of M2 MacBook Air preorders
You'll probably have to wait for the M2 MacBook Air, but not more than a couple weeks.
Photo: Apple/Cult of Mac

Preorders for the svelte new M2 MacBook Air began early Friday morning and Apple is mostly keeping up with demand. There’s even one standard configuration still available for delivery on the July 15 launch day. The base model can be delivered a few days after that.

Build up the specs and the wait time can stretch out to August. But no farther than that.

New iPhone 14 case leak supports rumor of ‘Plus’ model


This lineup of purported iPhone 14 cases shows a
This lineup of purported iPhone 14 cases shows a "Plus" non-Pro model.
Photo: DuanRui@Twitter

A photograph said to show leaked iPhone 14 cases supports the widespread idea that the series will feature four models and bigger camera bumps. And it appears to show a case for a large, non-Pro handset that may be called “iPhone 14 Plus.”

If this holds up at launch in a couple of months, the two smaller models will be iPhone 14 and iPhone 14 Pro and the two bigger models will be iPhone 14 Plus (or Max) and iPhone 14 Pro Max.

Apple Arcade collection of classic games adds something for everyone


Visit alien worlds in 'Samorost 3+'
The "wonderfully weird" Samorost 3+ is the latest App Store Great to join Apple Arcade.
Screenshot: Amanita Design

Apple Arcade offers many original games, but the collection also includes quite a few App Store Greats: classic titles that have joined Apple’s gaming service. Recent additions include Samorost 3+, My Bowling 3D+, Jigsaw Puzzle+ and Pro Darts 2022+.

They join dozen of other classic games that players used to have to pay to play individually but are now all available with a single Apple Arcade subscription.

Ingenious AirTag mount doubles as a reflector for discreet bike tracking


AirTag bike mount and reflector
There's an AirTag hidden in there somewhere.
Photo: Device Therapy

Strap an AirTag to your bike so that you can discreetly track its location with this ingenious mount from Device Therapy. It looks just like a bog-standard reflector at first glance, so would-be thieves will have no idea it’s even there.

Bag yours today from the Cult of Mac Store for just $15.99.